VG Newtrend
VG Newtrend — a company with a rich aesthetic vision mirrored in its collection of luxurious home furnishings and accessories. VG is the logo which identifies Vanin Giancarlo Spa, an Italian company with long-standing experience and knowledge in the home décor sector that has taken centre stage on national and international markets thanks to its sophisticated attention to details around the home.
For over 50 years VG has been interpreting the contemporary mood in furnishings and decorations for the home with collections of objects and accessories that are supplemented from time to time with furniture reflecting the same spirit.
Today the company is based on three different products ranges:
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VG Newtrend identifies the objects and accessories which are made with different materials such as metals, resins, ceramics, glass and exotic woods and combines them seamlessly without barriers of style or provenance. The aim is to create high-impact settings flaunting interplay of influences and suggestions from different worlds and cultures.
VG HOME is the range dedicated to furnishings, featuring chairs, armchairs and sofas with an appeal falling somewhere between classical and modern, minimalist and retro. The furnishings interpret discretion and exclusivity, rigour and emotivity, austerity and softness of form in a fusion of styles that creates settings marked by strong personality.
VG BLUME is the new range dedicated to artificial flowers that have always been an important part of the company. Created with attention to detail that enhances their natural appearance, these flowers seduce and stimulate our senses of sight, touch and smell with essences specifically created for certain varieties, such as roses.
The VG home furniture� collections are devised and designed by Giorgio Tesi and Raul Romaguera (G+R Design) and handcrafted by craftsmen from around the world, capitalizing on a wealth of traditions, technical and handicraft skills that gives many of the pieces their unique character. The meticulous awareness of the values of craftsmanship and the continuous search for new materials and mixes form part of the philosophy that guides the company’s choices. The result is a range of timeless collections, with a classic yet cutting-edge flavour, full of contrasts and unusual combinations.
VG assembles visual stimuli from all over the world and transforms them into products and moods, expressing and anticipating trends and creating style for sophisticated people, who feel at home anywhere in the world without sacrificing their instinctive bond with their own origins and culture.�
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